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Studio sync music shelf5/29/2023 ![]() ![]() We’re seeing this trend in custom game compositions as well. Because people are at home playing video games.” He added, “Although budgets have fluctuated in many categories, they’ve either held steady or increased in games, significantly in some cases.” Mario Davis, VP of Global Partnerships with EMPIRE, who works mostly within North America, said, “Gaming and online video platforms like Twitch have done extremely well during quarantine, especially compared to other sectors. The state of sync across categories Gaming Here’s a more detailed look at the state of sync across categories and a few different markets. We’re all just trying to figure out what our normal is for that day, especially in our work.” - Pam Lewis-Rudden, Plutonic Group Not that we ever did, but some of the things that felt like a give in now no longer exists. “We don’t know what’s going to happen tomorrow. Proof that the new normal will likely be working in waves over the next year or so as everyone navigates this together. However, with the wildfires on the west coast of the US and a second wave of the virus hitting Europe, sync professionals are preparing for another slowdown. ![]() Work has come in for TV in the US, as well as ads in the US, Europe, and Australia. The people we spoke to seem just as busy as they were pre-pandemic. A smaller percentage of reps saw a minor impact in their pipeline or an influx.įast forward to early October, briefs have picked back up. Some reps were doing the work then without a solid idea of when anyone would be paid. ![]() A number of them were for projects on hold. When we first spoke to people in late July and early August, briefs were coming in at about half the volume than they were pre-COVID. The initial hit was especially hard for freelancers and smaller shops, as they often work project-to-project without the protections some agencies offer. Some experienced a halt in work immediately, others saw it a couple of months later depending on the status of their projects. Like most, sync reps and music supervisors have felt the pinch of the pandemic. The situation has shifted multiple times while we’ve been putting together this piece.īelow are insights from over half a dozen sync reps and music supervisors offering a glimpse into how the industry is adapting, where opportunities currently lie, and what folks are predicting about the next year or so. While we’ve tried to gather diverse perspectives from across the industry and territories, we understand communities all over the world are impacted differently by the virus, and that the situation continues to change very rapidly. Here’s a look at how your peers are navigating the sync licensing and music supervision landscape through the COVID-19 pandemic. In a search for answers, sometimes the best we can hope for is a little perspective. ![]()
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